Working at Klick Health I had the opportunity to work on a brand refresh for Pure Encapsulations. For the last 30 years, Pure encapsulations has been providing nutritional supplements designed with integrity using premium ingredients backed by verifiable science, and held to the highest industry standards. We needed this to translate visually while expanding in the consumer space.

What came as a simple ask for a new website evolved into a large aspect brand refresh, creating complete brand guidelines, social content, digital content and print pieces. With a major shift in supplement purchases being made by  consumers on e-commerce sites like Amazon, Pure Encapsulations needed to learn how to introduce themselves to a different consumer. But how do you talk science anddata to the person next door? Here’s how.