Launched spring of 2019, Good Weekend Co is a platform launched from the same creators of @escapetoronto. The purpose is to challenges Toronto's community to get outside and explore outside of the GTA. Good Weekend Co needed an identity. The platform is a fun, inspiring travel tool to encourage Millennials to take a step back from the hustle and bustle in the GTA.

Starting from the ground up I worked closely with the founding team members of Good Weekend Co to develop a brand identity. When taking on branding for Good Weekend Co. I wanted the visual representation to be as strong as the values it stood for. Everything from Logo development, UI & UX , illustrations, brand guidelines, digital & print assets.