Who says hot sauce needs to be hot? Not Hot Sauce is a local Toronto based company that started in the depths of the pandemic. Not Hot Sauce needed a brand refresh and a new e-commerce website to sell their products on.

As a proud east ender I was devastated seeing the small businesses shut down around me. I decided to try to reach out to emerging small businesses to help them with design needs while everything was shifting online. Not Hot Sauce was happily accepted alongside a new brand identity.