Rally Beer is a functional beer, designed for the active individual. Founded with an adventurous spirit and a firm belief in being better by doing better, Rally Beer Co at its core focuses on their values. To inspire people to get outside, foster community, exercise balance, protect your playground, and pursue your passion. Rally Beer Co. needed various assets both digital and print built out that demonstrated its strong visual branding.

I started working with Rally Beer co. after their first year of launch. There were a lot of assets that needed to be built out that would allow the brand to grow and develop its strong brand identity. I helped develop social content, social strategy, developed print ads, merch and various digital assets.