Rally Beer is a functional beer, designed for the active individual. Founded with an adventurous spirit Rally Beer Co. strives to get people outside, foster community, exercise balance, protect your playground, and pursue your passion. Rally Beer Co. needed various assets to showcase their values to go alongside their strong visual branding.  

I started working with Rally Beer co. after their first year of launch. Being a new company there were a lot of assets that needed to be built out that would allow the brand to grow and develop its strong brand identity. I helped develop social content, social strategy, developed print ads, merch and various digital assets.